The\u00a0Google AdWords\u00a0platform enables you to reach the biggest audience in the world, but your chances of success are slim if you don\u2019t know how to use it.<\/p>\n
Diving into the world of online advertising is complicated. For example, Google AdWords is easy to pick up, but hard to master. In this article, we\u2019re going to talk about the service and teach you how to set up your first campaign. We\u2019ll also show you three ways to make sure you get the most for your investment.<\/p>\n
Billions of people use Google products every day, with the eponymous search engine being most popular. However, you may not know that Google makes\u00a0most of its money\u00a0from advertising. Each time you perform a search, you\u2019ll see ads related to the keywords you looked for. Ads can also be published on other sites that are part of the\u00a0Google Display Network\u00a0(such as YouTube).<\/p>\n
Because Google handles\u00a0billions of searches daily, there\u2019s plenty of money to made from including ads within results. If you want to advertise using Google, you\u2019ll need to do it through their AdWords platform, which enables you to \u2018bid\u2019 on specific keywords. If your bid is high enough, your ad will appear when people look for those terms.<\/p>\n
In practice, the process is a bit more complicated. For example, you can pay for either \u2018impressions\u2019 or \u2018clicks\u2019. The former is often cheaper (since you aren\u2019t guaranteed any clicks), but the latter can be much more efficient for well-optimized ads.<\/p>\n
However, there are a lot more features to unpack here on top of simple ad publishing. For example, AdWords enables you to\u00a0A\/B test\u00a0your advertisements, track their performance using Google Analytics, cap how much money you want to spend on each campaign, and more. Mastering this functionality is key if you want to make your money count.<\/p>\n
Key Features:<\/strong><\/p>\n <\/p>\n 3 Ways to Use Google AdWords to Promote Your WordPress Business<\/strong><\/p>\n While you can now create AdWords campaigns, there are a number of ways you can make the most out of the platform before spending a penny. Let\u2019s start by talking about your competitors.<\/p>\n Going into online advertising without a plan is a surefire way to blow your budget. A good base plan involves checking out what your competitors are doing, then improving on their efforts.<\/p>\n To put it another way, long-standing online ads are usually\u00a0<\/em>proven\u00a0income earners. AdWords enables you to take a peek at\u00a0how your competitors are performing\u00a0for similar keywords as you, using public information.<\/p>\n However, you can\u2019t just steal your competitor\u2019s ads. You need to analyze them and figure out how to improve them. That\u2019s where marketing experience comes in, as well as good\u00a0old-fashioned split testing.<\/p>\n One of the most common mistakes people make when they get into online advertising is to blow the budget on untested ideas. You might think you have a killer ad on your hands. However, the smart thing is to let it prove itself before you sink too much money into promoting it.<\/p>\n Ideally, you should be making money from conversions you get via AdWords. Each conversion should more than make up the cost of each bought click, at the very least. In most cases, you\u2019ll see conversion rates of 1-3%. This means if you\u2019re promoting a $50 product and you have a\u00a0Cost-Per-Click (CPC)\u00a0of $0.25 (which is very low), every 100 clicks would cost you $25 and possibly net you anywhere between $50-150.<\/p>\n These are, of course, back-of-the-napkin calculations. Your goal should be to spend enough money each day to get a\u00a0decent amount of data,\u00a0without\u00a0<\/em>going overboard and blowing your daily budget. However, keep in mind the average CPC across AdWords is\u00a0about $1-2, so you\u2019ll need to spend a decent amount of money if you want serious results.<\/p>\n AdWords is a powerful tool and it comes with its own set of analytics. However, the service doesn\u2019t tell you much about what happens\u00a0after\u00a0people click on your ads. That\u2019s where Google Analytics comes in, and together,\u00a0these two form a powerful duo.<\/p>\n The main upside of using Google Analytics alongside AdWords is to set up advanced goal tracking. For this, you\u2019ll want to make sure Google Analytics is\u00a0integrated with your WordPress website. Then, you can link AdWords to Google Analytics and configure which goals you want to track. It\u2019s a somewhat involved process, so we\u2019ll refer you to\u00a0this full tutorial, which covers it step by step.<\/p>\n For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing Company,<\/strong><\/a> Online Marketing Companies,<\/strong><\/a> Online Marketing,<\/strong><\/a> Social Media Marketing,<\/strong><\/a> Internet Marketing.<\/a><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The\u00a0Google AdWords\u00a0platform enables you to reach the biggest audience in the world, but your chances of success are slim if you don\u2019t know how to use it. Diving into the world of online advertising is complicated. For example, Google AdWords is easy to pick up, but hard to master. In this article, we\u2019re going to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,22,21,31,20],"class_list":["post-1658","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1658"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1658\/revisions"}],"predecessor-version":[{"id":1659,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1658\/revisions\/1659"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
\n
\n