{"id":1652,"date":"2020-11-13T10:51:05","date_gmt":"2020-11-13T10:51:05","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1652"},"modified":"2020-11-13T10:51:05","modified_gmt":"2020-11-13T10:51:05","slug":"customer-review-statistics","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/customer-review-statistics\/","title":{"rendered":"Customer review statistics"},"content":{"rendered":"

 <\/p>\n

Still not convinced? We\u2019ve collected 51 statistics that prove the value, power, and impact of customer reviews.<\/p>\n

Proof customers read reviews<\/strong><\/p>\n

    \n
  1. About 95% of customers read reviews before making a purchase. (Spiegel)<\/li>\n
  2. 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)<\/li>\n
  3. 72% of customers won\u2019t take any buying actions until they\u2019ve read reviews. (Testimonial Engine)<\/li>\n<\/ol>\n

    Impact of online reviews on sales<\/strong><\/p>\n

      \n
    1. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)<\/li>\n
    2. For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)<\/li>\n
    3. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)<\/li>\n
    4. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)<\/li>\n
    5. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)<\/li>\n
    6. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)<\/li>\n
    7. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)<\/li>\n
    8. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)<\/li>\n
    9. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)<\/li>\n
    10. Customers spend 31% more when a business has positive reviews. (Broadly)<\/li>\n<\/ol>\n

      Customer review engagement<\/strong><\/p>\n

        \n
      1. 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. (BrightLocal)<\/li>\n
      2. 92% of customers trust peer recommendations. (Search Engine Watch)<\/li>\n
      3. Customers require a business to have at least 40 online reviews before they believe its average star rating. (BrightLocal)<\/li>\n
      4. 73% of customers place more value on the written review, rather than the star rating. (Fan and Fuel)<\/li>\n
      5. About 85% of consumers consider any review older than three months to be irrelevant. (BrightLocal)<\/li>\n
      6. Reviews account for about 15% of the method Google uses to rank local businesses. (Moz)<\/li>\n
      7. About 50% of consumers need to see at least a 4-star rating to consider a business. (Blumenthals)<\/li>\n
      8. 54% of consumers visit a local business\u2019 website after reading a positive review. (BrightLocal)<\/li>\n
      9. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. (G2 and Heinz Marketing)<\/li>\n<\/ol>\n

        Importance of replying to customer reviews<\/strong><\/p>\n

          \n
        1. 75% of businesses don\u2019t even respond to their reviews. (Womply)<\/li>\n
        2. Businesses that respond to just one customer review earn 4% more revenue on average. (Womply)<\/li>\n
        3. When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. (Womply)<\/li>\n
        4. To out-do your competitors, you need to respond to at least 30% of your reviews. (Uberall)<\/li>\n
        5. People spend around 49% more money at businesses that respond to their customer reviews. (Womply)<\/li>\n
        6. 53% of customers expect a business to reply to their online review within seven days. (ReviewTrackers)<\/li>\n
        7. 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. (Bazaarvoice)<\/li>\n
        8. Not replying to customer reviews puts companies at risk of increasing churn by 15%. (Chatmeter)<\/li>\n
        9. 89% of consumers read replies to reviews. (BrightLocal)<\/li>\n
        10. Seven out of 10 consumers changed their opinion about a brand after the company replied to a review. (Marketing Charts)<\/li>\n<\/ol>\n

          Power of negative reviews<\/strong><\/p>\n

            \n
          1. On average, 19% of reviews a business receives are negative. (Womply)<\/li>\n
          2. 82% of customers actively seek out negative reviews. (PowerofReviews)<\/li>\n
          3. Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. (BrightLocal)<\/li>\n
          4. When customers interact with negative reviews, they spend five times as long on a business\u2019 website. (Reevoo)<\/li>\n
          5. Businesses whose total number of reviews are 15-20% negative actually average 13% more revenue than businesses whose total number of reviews are 5-10% negative. (Womply)<\/li>\n
          6. 72% of B2B buyers say negative reviews give depth and insight into a product. (G2 and Heinz Marketing)<\/li>\n
          7. 40% of B2B buyers say negative reviews help build credibility for a product. (G2 and Heinz Marketing)<\/li>\n
          8. 95% of customers\u00a0 get suspicious of a rating if there are no negative reviews. (Reevoo)<\/li>\n
          9. The likelihood of purchase peaks at a star rating of 4.0 to 4.7, then decreases as the rating gets closer to 5.0. (Spiegel)<\/li>\n<\/ol>\n

            How to get reviews<\/strong><\/p>\n

              \n
            1. About 75% of customers are willing to answer anywhere from one to five survey questions. (GatherUp)<\/li>\n
            2. 68% of consumers have left a review for a local business after being asked to do so. (BrightLocal)<\/li>\n
            3. Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases. (Spiegel)<\/li>\n
            4. Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Spiegel)<\/li>\n<\/ol>\n

              Reviews and user-generated content<\/strong><\/p>\n

                \n
              1. 83% of people think a business with a user-generated review on their landing page is trustworthy. (BrightLocal)<\/li>\n
              2. 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. (AdWeek)<\/li>\n
              3. 66% of buyers use sources outside of vendor materials during the research phase. (CMI and SmartBrief)<\/li>\n
              4. Irrelevant content is the number one reason buyers don\u2019t engage with vendors more frequently. (Marketo)<\/li>\n
              5. Reputation makes up over 25% of a brand\u2019s market value. (Deloitte)<\/li>\n
              6. 78% of customers who read reviews were satisfied with their purchase. (Broadly)<\/li>\n<\/ol>\n

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                 <\/p>\n","protected":false},"excerpt":{"rendered":"

                  Still not convinced? We\u2019ve collected 51 statistics that prove the value, power, and impact of customer reviews. Proof customers read reviews About 95% of customers read reviews before making a purchase. (Spiegel) 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal) 72% of customers won\u2019t take any buying actions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,17,26,18,29],"class_list":["post-1652","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies-new-delhi","tag-online-marketing-company-new-delhi","tag-search-engine-marketing-new-delhi","tag-social-media-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1652"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1652\/revisions"}],"predecessor-version":[{"id":1653,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1652\/revisions\/1653"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}