{"id":1635,"date":"2020-11-03T06:24:28","date_gmt":"2020-11-03T06:24:28","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1635"},"modified":"2020-11-03T06:24:28","modified_gmt":"2020-11-03T06:24:28","slug":"why-google-ads-will-help-you-reach-new-customers-part-2","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/why-google-ads-will-help-you-reach-new-customers-part-2\/","title":{"rendered":"Why Google Ads Will Help You Reach New Customers \u2013 Part 2"},"content":{"rendered":"<p><strong>Google Adwords Enables you to Follow Your Customer with Retargeting<\/strong><\/p>\n<p>You\u2019ve seen it, I\u2019m sure. You visit a site, stay on it for a while, and then leave. But then you keep seeing ads for the company, or even the product page you were on. That\u2019s retargeting.<\/p>\n<p>With Google Adwords, if an interested customer has visited your website, they get a cookie from a code you\u2019ve put on the backend of your site. When they leave your site, you can target your ads to follow them on the Google Display Networks, or Google search.<\/p>\n<p>You pay extra for it but it really does work to increase sales. Think about it&#8230; Those people were interested enough to come visit your site. You can get seen by them again &#8211; and then again and again &#8211; while you\u2019re business is still on their mind.<\/p>\n<p>Let&#8217;s say you have a baby products store. An interested parent-to-be clicks on your ad and visits your landing page for strollers. In doing so, their browser picks up your Google AdWords cookie. They leave to do some more shopping around.<\/p>\n<p><strong>Google Adwords Enables you to Reach Your Mobile Customer Where They Are<\/strong><\/p>\n<p>Your customer might be right outside your door when they\u2019re searching for your products or service.<\/p>\n<p>Google AdWords gives you loads of mobile optimization options and allows you to target with both text ads and image ads.<\/p>\n<p><strong>Google Adwords Enables you to Choose, and Optimize, Where your Ad is Seen<\/strong><\/p>\n<p>Google has tons and tons of ad partners. You\u2019ve may have read a blog in your own marketing niche, and seen ads specific to that niche. More than likely that blog is part of the Google Display network.<\/p>\n<p>What does that mean for you? Well, it makes it easy for you to advertise on popular niche sites &#8211; where your customers are.<\/p>\n<p>You can track your results and even exclude sites that aren\u2019t performing as well as you\u2019d like.<\/p>\n<p><strong>Google Adwords Enables you to Get Measured Results<\/strong><\/p>\n<p>Google AdWords gives you tons of customizable options to track and measure all of your campaigns in one dashboard.<\/p>\n<p>You can, for example, set and track your own goals for:<\/p>\n<p><strong>Return on Investment (ROI)<\/strong><\/p>\n<p><strong>Traffic to your Website<\/strong><\/p>\n<p><strong>Brand Awareness<\/strong><\/p>\n<p><strong>Sales and Conversions<\/strong><\/p>\n<p>You can also measure the results of each of your Google Adwords within your ad groups. You can see metrics like:<\/p>\n<ul>\n<li>What keywords are performing the best<\/li>\n<li>What headlines get the best click-through-rate<\/li>\n<li>The times your ads are best performing<\/li>\n<li>And so on and so on<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Google Adwords Enables you to Control Your Own Budget<\/strong><\/p>\n<p>If you\u2019re a small, local business you may be more familiar with offline advertising methods. If so, you\u2019re likely paying a set fee for each ad you publish or run. And you\u2019ve likely used to signing a contract too, agreeing to run &#8220;X&#8221; number of ads for &#8220;X&#8221; amount of money.<\/p>\n<p>With Google AdWords though, you can set your budget for each ad you run &#8211; and you can change it whenever you want.<\/p>\n<p>If an ad is performing really well you can increase your results by increasing your ad spend. If it&#8217;s underperforming (low impressions, low clickthroughs, etc) decrease ad spend or stop it and test something. Simple!<\/p>\n<p><strong>Google Adwords Enables you to Run Multiple Campaigns for Your Marketing Needs<\/strong><\/p>\n<p>A really cool thing about Google Ads is that your can run a whole bunch of different ad campaigns for a whole bunch of your marketing objectives.<\/p>\n<p><strong>Let\u2019s say you have an event-planning business. You want to market your services for<\/strong><strong>&#8230;<\/strong><\/p>\n<ul>\n<li>Wedding planning<\/li>\n<li>Corporate events<\/li>\n<li>Fundraisers<\/li>\n<\/ul>\n<p>You could set up three different marketing campaigns &#8211; one for each of your targeted services.<\/p>\n<p>You can then set up multiple ad groups for each campaign. In your ad groups, you can target with different keywords.<\/p>\n<p><strong>Google Adwords Enables you to Continuously Improve Your Results<\/strong><\/p>\n<p>Unlike any offline advertising you\u2019re doing it\u2019s very simple to monitor your real ROI on Google AdWords. It\u2019s also pretty simple to tweak your ad copy to get better results, and improve your profits.<\/p>\n<p><strong>For more details on our products and services, please feel free to visit us at: <\/strong><a href=\"https:\/\/www.webigg.com\/internet-marketing-services-company.html\"><strong>Online Marketing,<\/strong><\/a> <a href=\"https:\/\/www.webigg.com\/social-media-optimization-services-company.html\"><strong>Social Media Marketing,<\/strong><\/a> <a href=\"https:\/\/www.webigg.com\/internet-marketing-services-company.html\"><strong>Internet Marketing,<\/strong><\/a> <a href=\"https:\/\/www.webigg.com\/search-engine-optimization-services-company.html\"><strong>Search engine marketing,<\/strong><\/a><strong> <a href=\"https:\/\/www.webigg.com\/search-engine-optimization-services-company.html\">Internet Marketing Company.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords Enables you to Follow Your Customer with Retargeting You\u2019ve seen it, I\u2019m sure. You visit a site, stay on it for a while, and then leave. But then you keep seeing ads for the company, or even the product page you were on. That\u2019s retargeting. With Google Adwords, if an interested customer has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,34,22,33,20],"class_list":["post-1635","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing","tag-search-engine-marketing","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"predecessor-version":[{"id":1636,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions\/1636"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}