SEO Web Design Part 1: SEO-Friendly On-Page Optimization<\/strong><\/p>\n

On-page optimization includes web SEO strategies that are controlled by the website owner. These strategies play a crucial role in how the search engines crawl and understand your content.<\/p>\n

On-Page Optimization Strategies:<\/strong><\/p>\n

\n
• Conducting\u00a0keyword research, selecting the right keywords and topics, and using them in appropriate places on the page<\/li>\n
• Using title tags, header tags, image alt tags, and the meta description tag correctly<\/li>\n
• Creating a URL structure that is optimized for users and search engines<\/li>\n
• Creating an internal link structure, navigation, and an information architecture that helps the search engines crawl the website effectively and efficiently and aligns with your user\u2019s expectations<\/li>\n
• Creating great content that can be used to\u00a0earn inbound links\u00a0during off-page optimization strategies<\/li>\n
• Using multiple types of content such as images, videos, lists, and text<\/li>\n
• Creating a responsive website design that provides a great experience across devices<\/li>\n
• Designing a website that is visually appealing, represents your brand, and has a consistent look and feel<\/li>\n<\/ul>\n

   <\/p>\n

  SEO Web Design Part 2: SEO-Friendly Off-Page Optimization<\/strong><\/p>\n

  Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase the authority of your website, resulting in an increase in SEO rankings and traffic.<\/p>\n

  Off-Page Techniques Include:<\/strong><\/p>\n

  \n
  • Analyzing your competition to better understand what strategies they are using to rank in the search results<\/li>\n
  • Using keyword-rich anchor text in your inbound links<\/li>\n
  • Earning inbound links from websites that are considered authoritative by the search engines<\/li>\n
  • Earning links to content deep within your website<\/li>\n<\/ul>\n

    White Hat and Black Hat Web SEO<\/strong><\/p>\n

    SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, those which are deceptive and result in\u00a0Google penalties\u00a0or being banned by the search engines.<\/p>\n

    White Hat Techniques<\/strong><\/p>\n

    The above-mentioned strategies are considered White Hat and add value to a website\u2019s SEO, provide a great website design experience, and can increase rankings, traffic, and sales from Google and other search engines.<\/p>\n

    Black Hat Techniques<\/strong><\/p>\n

    These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using\u00a0machine learning\u00a0to uncover additional spam techniques intended to manipulate the SERPS.<\/p>\n

    \n
    • Link farming<\/li>\n
    • Buying links<\/li>\n
    • Selling links<\/li>\n
    • Hidden content and links<\/li>\n
    • Keyword spamming<\/li>\n
    • Keyword stuffing<\/li>\n
    • Article spinning<\/li>\n
    • Cloaking<\/li>\n
    • Use of the gateway and the mirror pages<\/li>\n
    • Hiding\u00a0links on your website<\/li>\n<\/ul>\n

       <\/p>\n

      SEO Web Design Services Done Correctly<\/strong><\/p>\n

      When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, \u00a0and greatly helping businesses achieve their online marketing goals.<\/p>\n

      For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing Company,<\/strong><\/a> Online Marketing Companies,<\/strong><\/a> Online Marketing,<\/strong><\/a> Social Media Marketing,<\/strong><\/a> Internet Marketing.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      SEO Web Design Part 1: SEO-Friendly On-Page Optimization On-page optimization includes web SEO strategies that are controlled by the website owner. These strategies play a crucial role in how the search engines crawl and understand your content. On-Page Optimization Strategies: Conducting\u00a0keyword research, selecting the right keywords and topics, and using them in appropriate places on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,22,21,31,20],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1541\/revisions\/1542"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}