{"id":1502,"date":"2020-06-26T03:35:11","date_gmt":"2020-06-26T03:35:11","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1502"},"modified":"2020-06-26T03:35:11","modified_gmt":"2020-06-26T03:35:11","slug":"how-do-i-optimize-my-website-for-local-searches-in-2020","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/how-do-i-optimize-my-website-for-local-searches-in-2020\/","title":{"rendered":"How do I optimize my website for local searches in 2020?"},"content":{"rendered":"

The easiest way to optimize your location is to utilize\u00a0Google My Business\u00a0if you haven’t already. It’s free, easy, and one of the quickest ways to tell Google where you’re at (literally), but let’s get more granular on optimizing your website for local SEO.<\/p>\n

    \n
  1. Make sure your address is in your footer<\/li>\n<\/ol>\n

    Though it can seem like a small detail, this is one of the biggest cues that search engines use to find your website and associate them with certain locations.<\/p>\n

    The last thing you want is competition from yourself, so make sure that every place that your NAP lives is the same. This can be tricky with multiple social networks, citation pages, and even association\u00a0or Chamber pages, but do not overlook this.<\/p>\n

      \n
    1. Make your service areas clear (if applicable)<\/li>\n<\/ol>\n

      If a visitor cannot find the name of their town, county, or state, they will discount you as a potential vendor automatically.<\/p>\n

      If you have standalone service area pages, make sure they are optimized for area-specific keywords such as the zip code, town name, or major landmarks.<\/p>\n

      If there are regions you don’t serve, it might make sense to include those as well, especially if you’ve received inquiries for those areas.<\/p>\n

        \n
      1. Optimize specialized pages for certain locations<\/li>\n<\/ol>\n

        You already know all the basics of SEO \u2014 I won’t go into that here, but I will emphasize that creating unique landing pages for local services areas will go a long way.<\/p>\n

        These local pages should be like mini-homepages, and contain almost everything for a user to decide if they want to get in touch with you.<\/p>\n

        Don’t stop there, though. Keyword optimized is great, but user optimized is better. Search for your page once you’ve created it, and make sure that what you see from the SERPs is a realistic preview of what the user will get, and highlights that the page is focused on a certain geographical area.<\/p>\n

        The importance of citation pages to local SEO<\/p>\n

        Another important piece of local optimization is\u00a0citation pages\u00a0and off-site SEO.<\/p>\n

        Some of your visitors will never go to your website until the very end of\u00a0the buyer\u2019s journey, and then will spend a half a minute on your page before converting.<\/p>\n

        What did they do before that? They looked at your business on a citation page, found the information that they needed, and then navigated directly to your website.<\/p>\n

        Citation pages\u00a0are pages built for users where they can acknowledge and compare local businesses.<\/p>\n

        Google your business. See what comes up. There will be more pages about your business than the ones you\u2019ve created – and that number is growing.<\/p>\n

        There are hundreds of different citation sites, each with one or multiple categories that they specialize in.<\/p>\n

        How do I optimize my external citation pages?<\/p>\n

        Put your best foot forward<\/p>\n

        Here\u2019s what you need to optimize your citation pages and make them look great:<\/p>\n