{"id":1479,"date":"2020-06-25T15:29:46","date_gmt":"2020-06-25T15:29:46","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1479"},"modified":"2020-06-25T15:29:46","modified_gmt":"2020-06-25T15:29:46","slug":"5-tips-for-creating-a-successful-link-building-strategy","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/5-tips-for-creating-a-successful-link-building-strategy\/","title":{"rendered":"5 tips for creating a successful link building strategy"},"content":{"rendered":"

. Create content that adds value to your site and related sites<\/strong><\/p>\n

Before you can start building links, you need content that motivates people to link to you.<\/p>\n

If you\u2019re a tech company, don\u2019t just stop at a quick 100-word explanation of your new product. Share an in-depth post that details what it can do, make a video explaining its features, add photos, and build up the excitement.<\/p>\n

Your content should get people as excited as you are about what you offer.<\/p>\n

Unique, valuable content increases the likelihood that people will\u00a0naturally link to your site\u00a0\u2014 without you having to ask them.<\/p>\n

    \n
  1. Research competitors\u2019 content and backlinks\u00a0<\/strong><\/li>\n<\/ol>\n

    Competitor research as a link building technique is two-fold.<\/p>\n

    First, you\u2019ll want to look at the topics competitors write about online. Then, see if you can identify any gaps or areas of improvement.<\/p>\n

    Did a competing tech company write about an industry development, but leave out major details about how it works?<\/p>\n

    Take that opportunity and run with it. Write a new in-depth piece about this new development and explain how it works. Include a video and photos to add context and make your piece stand out online.\u00a0Creating comprehensive content will position you as an industry leader and help you invite natural links to your website and blog.<\/p>\n

      \n
    1. Research sites in your industry or niche for link building opportunities<\/strong><\/li>\n<\/ol>\n

      A Google search can reveal sites in your industry or niche that can link to your site.<\/p>\n

      For instance, a quick search on Google for \u201ctechnology blogs\u201d returns a list of blogs in that niche.<\/p>\n

      Consider making a list of relevant sites and blogs you\u2019d like to link to your website. You can also track specific articles for outreach, which we\u2019ll talk more about later.<\/p>\n

      Don\u2019t get discouraged if large sites don\u2019t link to you right away. As your link building strategy gains momentum, you\u2019ll attract links from a variety of reputable sites in your niche.<\/p>\n

        \n
      1. Promote your content<\/strong><\/li>\n<\/ol>\n

        A critical component of your link building strategy is\u00a0content promotion or outreach.<\/p>\n

        Without content promotion, you may earn a few natural links, but outreach is your golden ticket to link building success.<\/p>\n

        After you\u2019ve compiled a list of sites you want to link to you, reach out to relevant blogs, influencers, journalists, or other industry professionals. Be sure to\u00a0explain why your content is valuable\u00a0for their readers, and invite them to share and link to your website.<\/p>\n

          \n
        1. Never, ever buy links<\/strong><\/li>\n<\/ol>\n

          Never, never ever. Unless you want your site removed from the Google search results, which you don\u2019t. It may seem like a cheap and quick way to build links, however, these links are often extremely low quality.<\/p>\n

          It can actually\u00a0hurt your ranking\u00a0because it\u00a0violates Google\u2019s Webmaster Guidelines.<\/p>\n

          If you buy links for your website, Google could penalize your site, bumping it way down in the SERPs or removing it entirely, and that will definitely not drive leads or sales for your business.<\/p>\n

          Especially considering\u00a0over half of web traffic\u00a0is a result of organic searches.<\/p>\n

          For more details on our products and services, please feel free to visit us at:\u00a0 <\/strong>Online Marketing Company India,<\/strong><\/a> Online Marketing Companies India,<\/strong><\/a> Online Marketing India,<\/strong><\/a> Social Media Marketing India,<\/strong><\/a> Internet Marketing India.\u00a0 <\/a><\/strong><\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          . Create content that adds value to your site and related sites Before you can start building links, you need content that motivates people to link to you. If you\u2019re a tech company, don\u2019t just stop at a quick 100-word explanation of your new product. Share an in-depth post that details what it can do, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,28,24,11,12],"class_list":["post-1479","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing-india","tag-online-marketing-companies-india","tag-online-marketing-company-india","tag-online-marketing-india","tag-social-media-marketing-india"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"predecessor-version":[{"id":1480,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1479\/revisions\/1480"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}