This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict \u201cdon\u2019t be evil\u201d policy, and they\u2019ve done a lot of work to try to divest money from SEO. They don\u2019t want big companies to always win simply because they have more money to invest.<\/p>\n
At the same time, those big companies tend to win because they can spend more money doing the things that make organic SEO work, like publishing large amounts of highly researched, quality content produced by a team staff or network of freelancers. They can spend more money building connections and getting links. They can hire important and visible influencers. There\u2019s only so much Google can do to limit the influence of money in a way that can\u2019t, well, be circumvented with enough money in the right places.<\/p>\n
How AdSense Can Hurt<\/strong><\/p>\n The fact is,\u00a0AdSense can actually hurt your site, though you typically have to implement them incorrectly for that to happen. How\u2019s that work?<\/p>\n First, AdSense runs in a script which calls data from Google servers. No matter how fast this script is and how fast the servers respond, it\u2019s the transfer of data in a call and answer, which means additional delay. This can slow down page load times and, if the delay is significant enough, can hurt your organic search rankings.<\/p>\n Secondly, ads are ads.\u00a0Google has a long-standing penalty on sites that implement too many ads\u00a0above the fold of a website, or too many ads on a given page in general. They don\u2019t whitelist their own ads, or else you would see every website running as many as they could cram in and still get clicks to.<\/p>\n Then, there\u2019s the problem with MFAs.<\/p>\n Now, what about AdWords?\u00a0You don\u2019t have the same benefit of getting money directly, because you have to spend money on the ads. However, what you get for that money is traffic, ideally targeted traffic.<\/p>\n Targeted traffic is great, because it\u2019s the kind of audience you want to have around. People seeing your ads will discover you when they might not otherwise have ever encountered your site. When they see that your site is about their interest, and they see you have value, they\u2019ll stick around to read. This exposes them to your marketing and to your content.<\/p>\n As long as you have a satisfactory user experience, and as long as you have a way to make money from those interested users, you\u2019re going to come out ahead. Ideally, you\u2019ll do more than run AdSense on your pages, but it\u2019s better than nothing if it\u2019s all you have. If you sell products, you can get people buying them. You can get people signing up for subscriptions. You can get them clicking your affiliate links. All of this makes you money.<\/p>\n Additionally, these people may remember your site or your name. They can become dedicated followers, coming back to your blog organically in the future. They can follow your social media accounts and become brand advocates, if you\u2019re particularly lucky. All of this is beneficial to your organic ranking, indirectly.<\/p>\n For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Company,<\/strong><\/a> Best Online Marketing Company India,<\/strong><\/a> Online Marketing Company India,<\/strong><\/a> Online Marketing Companies India, <\/strong><\/a>\u00a0<\/strong>Online Marketing India.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict \u201cdon\u2019t be evil\u201d policy, and they\u2019ve done a lot of work to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,34,28,24,11],"class_list":["post-1468","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-india","tag-internet-marketing-company","tag-online-marketing-companies-india","tag-online-marketing-company-india","tag-online-marketing-india"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1468"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/revisions"}],"predecessor-version":[{"id":1469,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/revisions\/1469"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}