According to the Social Science Research Network, 65% of the population are \u201cvisual learners.\u201d \u00a0Within any given market, a significant spectrum of the potential audience is comprised of people who are more likely to respond to image-based media than to paragraphs of text.\u00a0Kissmetrics\u00a0suggests that articles with images get 94% more views than those without.<\/p>\n
The profusion and accessibility of visual content, particularly with the rise of mobile devices and image-based social media platforms like Instagram and Pinterest, is a testament to the fact that we are living in an increasingly visual culture. Considering that\u00a090% of the information processed by the human brain is visual, it is only natural that the brain has a psychological inclination towards information presented in a way that incorporates imagery.<\/p>\n
A significant challenge for many businesses lies in discovering how to convey information effectively in a way that resonates with potential or existing customers. In an era with an increasing emphasis on user experience, the relationship between content and presentation can be a make-or-break factor when it comes to connecting with an audience. You can have great content, but unless presented in a way that is accessible and visually compelling, your message will be lost amidst a sea of competing voices. To tell someone something is simply to \u201ctalk at\u201d them, but to show them involves providing them with an experience.<\/p>\n
Infographics utilize a strategy that relies on \u201cshowing\u201d rather than \u201ctelling.\u201d A well-executed infographic naturally attracts the eye through a careful use of color and composition. Once the viewer\u2019s attention is captured, an infographic provides a visually compelling journey that escorts the viewer through a series of steps or points, conveying important information in a seamless way that can be easily absorbed.
\nThe mixed-media approach that defines successful infographics appeals to people at all levels of experience. Rather than stating a complex problem and promising an ideal solution, infographics provide a guiding framework for viewers to engage with the problem and see the solution unfold through a process of gradual and actionable understanding. By using a combination of color, typographical hierarchies, and guided imagery, complex content is delivered in a way that flows visually, illustrating the most important messages in a progressive way. An excellent infographic can address a challenge or pain point and guide a viewer through a solution using a step-by-step approach that feels simple, transparent, and inclusive. A fundamental principle of good design is that inviting people to participate in an experience is far more compelling than simply telling them about it, and this is precisely what high-quality infographics accomplish. Even rather mundane subjects can be brought to life through stunning visualizations created by a talented designer.<\/p>\n
Between 2010 and 2012, Google searches for the term \u201cinfographics\u201d increased by a\u00a0massive 800%. Because they are so successful at delivering content in a way that consumers find accessible and valuable, the demand for infographics continues to grow.
\nDrawing from UX and advertising principles, an infographic has the potential to serve as a resource that benefits both brand and audience. Infographics are a powerful strategic medium for communicating information in a stylized way that reflects and strengthens brand identity. An infographic that captures the eye and provides value is a piece of shareable content that doesn\u2019t feel like an advertisement, but still has the potential to reflect important messages about your business. In a visual culture, being able to express who you are and what you do in a visual way is a crucial aspect of brand identity.<\/p>\n
In addition to catching the eye of an audience, infographics also convey information in a way that increases the potential for retention. People are much more likely to remember a visually compelling graphic than a mere paragraph of text.\u00a0Research has demonstrated\u00a0that when people hear information, they typically remember only 10% of that information three days later. When the same information is paired with a relevant image, however, retention after a 3-day period increases to 65%. In psychology terms this is known as the \u201cPicture Superiority Effect,\u201d and it has repeatedly been demonstrated through multiple clinical experiments.<\/p>\n
For more details on our products and services, please feel free to visit us at: <\/strong>Best Online Marketing Company,<\/strong><\/a> Online Marketing Company,<\/strong><\/a> Online Marketing Companies,<\/strong><\/a> Online Marketing,<\/strong><\/a> Social Media Marketing.\u00a0 <\/strong><\/a>\u00a0<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" According to the Social Science Research Network, 65% of the population are \u201cvisual learners.\u201d \u00a0Within any given market, a significant spectrum of the potential audience is comprised of people who are more likely to respond to image-based media than to paragraphs of text.\u00a0Kissmetrics\u00a0suggests that articles with images get 94% more views than those without. The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,22,21,31,20],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":1467,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1466\/revisions\/1467"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}