{"id":1452,"date":"2020-06-25T15:12:04","date_gmt":"2020-06-25T15:12:04","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1452"},"modified":"2020-06-25T15:12:04","modified_gmt":"2020-06-25T15:12:04","slug":"are-you-struggling-to-decide-if-you-should-invest-in-seo-or-ppc","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/are-you-struggling-to-decide-if-you-should-invest-in-seo-or-ppc\/","title":{"rendered":"Are you struggling to decide if you should invest in SEO or PPC?"},"content":{"rendered":"

SEO<\/strong><\/p>\n

Search engine optimization (SEO)\u00a0is the process of optimizing your website and webpages to rank in the organic results in search engines like\u00a0Google\u00a0and\u00a0Bing.<\/p>\n

The challenging part about\u00a0SEO\u00a0is that you can\u2019t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly.<\/p>\n

As such, a big part of\u00a0SEO\u00a0is figuring out what the search engines deem important, and then optimizing your website and web pages accordingly.<\/p>\n

Pros<\/p>\n

Let\u2019s look at the advantages of\u00a0SEO:<\/p>\n

    \n
  1. Organic traffic has staying power<\/strong><\/li>\n<\/ol>\n

    As long as you can\u00a0rank highly in Google\u00a0for your desired keywords, you can generate consistent search traffic to your website.<\/p>\n

      \n
    1. SEO<\/strong>is often cheaper in the long-term<\/strong><\/li>\n<\/ol>\n

      The\u00a0Ahrefs blog\u00a0ranks for over 120,000 keywords and gets an estimated 240,000+ search visitors a month.<\/p>\n

      Cons<\/strong><\/p>\n

      Here are some downsides to\u00a0SEO.<\/p>\n

        \n
      1. SEO<\/strong>takes time<\/strong><\/li>\n<\/ol>\n

        In 2020, we conducted\u00a0a study to find out how long it takes to rank in Google. We randomly selected two million pages and tracked the positions of all keywords they ranked for.<\/p>\n

        Turns out:\u00a0only 5.7% of pages\u00a0rank in the top 10 for at least one keyword within a year of publishing.<\/p>\n

          \n
        1. SEO<\/strong>requires unique and authoritative content<\/strong><\/li>\n<\/ol>\n

          Imagine that you\u2019re trying to prepare a delicious plate of duck confit.\u00a0If you\u2019re the domain expert, great! Create the content yourself. If not, hire someone to create it for you.<\/p>\n

           <\/p>\n

          PPC<\/p>\n

          Pay-per-click (PPC) is an advertising model where you pay for clicks to your website. It\u2019s typically associated with search engine advertising like\u00a0Google Ads.<\/p>\n

          Pros<\/p>\n

          What are some advantages of\u00a0PPC?<\/p>\n

            \n
          1. PPCis fast<\/li>\n<\/ol>\n

            For\u00a0SEO\u00a0to work, you might need to wait days, weeks or even months. For\u00a0PPC, it\u2019s much quicker.<\/p>\n

            You can head over to any ad platform and start a campaign right away.<\/p>\n

              \n
            1. PPC<\/strong>allows for granular targeting<\/strong><\/li>\n<\/ol>\n

              With\u00a0PPC, you can play around with different types of data (demographics, geography, etc.)<\/p>\n

                \n
              1. PPC<\/strong>allows for quick experimentation<\/strong><\/li>\n<\/ol>\n

                The nature of\u00a0PPC\u00a0is fast feedback. You can set up a campaign, run A\/B tests and monitor the results to figure out what works and what doesn\u2019t.<\/p>\n

                Comparatively,\u00a0SEO\u00a0is slower and thus it can be difficult to attribute success or failure to any single individual change or tactic.<\/p>\n

                Cons<\/p>\n

                PPC\u00a0is not all sunshine and roses. There are some downsides.<\/p>\n

                  \n
                1. PPC<\/strong>can get prohibitively expensive<\/strong><\/li>\n<\/ol>\n

                  If you\u2019re in a competitive industry like insurance,\u00a0PPC\u00a0can get expensive fast.<\/p>\n

                    \n
                  1. PPC<\/strong>can lose effectiveness<\/strong><\/li>\n<\/ol>\n

                    While\u00a0PPC\u00a0is easy to scale, scale effects can work against it.<\/p>\n

                      \n
                    1. You\u2019ll need money to make money<\/strong><\/li>\n<\/ol>\n

                      With\u00a0PPC, you\u2019ll need money to begin a campaign. It is also likely that you\u2019ll lose money in the first few months as you figure out how to optimize your campaigns.<\/p>\n

                      For more details on our products and services, please feel free to visit us at: <\/strong>Best Online Marketing Company,<\/strong><\/a> Online Marketing Company,<\/strong><\/a> Online Marketing Companies,<\/strong><\/a>Online Marketing,<\/strong><\/a> Social Media Marketing.<\/strong><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

                       <\/p>\n

                       <\/p>\n

                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                      SEO Search engine optimization (SEO)\u00a0is the process of optimizing your website and webpages to rank in the organic results in search engines like\u00a0Google\u00a0and\u00a0Bing. The challenging part about\u00a0SEO\u00a0is that you can\u2019t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly. As such, a big […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,22,21,31,20],"class_list":["post-1452","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-company","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1452"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1452\/revisions"}],"predecessor-version":[{"id":1453,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1452\/revisions\/1453"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}