{"id":1389,"date":"2019-12-13T10:42:16","date_gmt":"2019-12-13T10:42:16","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1389"},"modified":"2019-12-13T10:42:16","modified_gmt":"2019-12-13T10:42:16","slug":"why-you-cant-ignore-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/why-you-cant-ignore-facebook-advertising\/","title":{"rendered":"Why You Can\u2019t Ignore Facebook Advertising"},"content":{"rendered":"<ol>\n<li><strong> Facebook advertising is laser-focused<\/strong><\/li>\n<\/ol>\n<p>With seemingly endless demographics, behaviors, and interests, the most powerful feature of Facebook\u2019s advertising platform is by far its targeting capabilities \u2013 the ones they\u2019re able to provide as a result of their mountain of user data.<\/p>\n<p><strong>Some of those targeting options include:<\/strong><\/p>\n<ul>\n<li>Location<\/li>\n<li>Education<\/li>\n<li>Work<\/li>\n<li>Financial status<\/li>\n<li>Generation<\/li>\n<li>Parental status<\/li>\n<li>Ethnicity<\/li>\n<li>Languages<\/li>\n<li>Connections to specific Facebook pages<\/li>\n<li>Behaviors<\/li>\n<\/ul>\n<p>And maybe more impressive than all the user data they have on one-fifth of the world, is how they got it in the first place.<\/p>\n<p>When you \u201cliked\u201d the Boston Red Sox on Facebook, they added that to their pool of data.<\/p>\n<p>When you shared that \u201cHarry Potter and the Sorcerer\u2019s Stone\u201d was one of your favorite books, they added that to their data pool, too.<\/p>\n<p>When you posted that status update to announce your engagement, they stored that as well.<\/p>\n<p>The bottom line is this: Every time you \u201clike\u201d a page, interact with a post, or fill out another part of your profile, you voluntarily submit data to Facebook they make available to advertisers.<\/p>\n<p>It is safe to assume that almost every Facebook action you take is being stored and used by businesses to serve you targeted advertisements. That\u2019s how the social media giant has been able to amass the majority of its data.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong> You can potentially reach one-fifth of the world<\/strong><\/li>\n<\/ol>\n<p>If \u201ceverybody\u2019s doing it\u201d was ever a good reason to get involved in something, this is it.<\/p>\n<p>With 1.49 billion monthly active users, more than one-fifth of the entire world is on Facebook. That means when you add up every member of Twitter, Instagram, Pinterest, and LinkedIn, Facebook users still outnumber them all by more than 300 million.<\/p>\n<p><strong>Consider some of these other surprising statistics\u2026<\/strong><\/p>\n<ul>\n<li>72% of online US adults visit Facebook at least once per month<\/li>\n<li>968 million people use Facebook every day<\/li>\n<li>Users spend 20+ minutes on Facebook per day<\/li>\n<li>Facebook receives 1 trillion page views per month<\/li>\n<li>11 million people use Facebook every 18 minutes<\/li>\n<li>Facebook adds 7,246 users every 15 minutes and 8 users per second<\/li>\n<li>Facebook has \u201cSuper Bowl reach\u201d on mobile every day<\/li>\n<\/ul>\n<p><strong>Facebook has buying decision influence<\/strong><\/p>\n<p>Social media guru Jeff Bullas reported last year that a whopping 47% of Americans say Facebook is their number 1 influencer of purchases. That statistic is in line with other research that shows\u2026<\/p>\n<ul>\n<li>4 in 10 social media users have bought a product after \u201cliking\u201d or favoriting on Facebook, Twitter, or Pinterest<\/li>\n<li>Facebook leads the way as the network with the highest effect on purchasing decisions, with 30.8% of consumers saying it influences them more than any other platform<\/li>\n<li>Facebook is the most effective platform to get consumers talking about products<\/li>\n<li>71% of people are more likely to purchase something based on a social media referral<\/li>\n<li>81% of consumers say that posts from friends directly influence their buying decisions<\/li>\n<li>38% of moms are more apt to purchase from brands that other women \u201clike\u201d on Facebook.<\/li>\n<\/ul>\n<p><strong>For more details on our products and services, please feel free to visit us at <\/strong><a href=\"https:\/\/www.webigg.com\/\"><strong>Online Marketing Company<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.webigg.com\/internet-marketing-services-company.html\"><strong>Internet Marketing<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.webigg.com\/search-engine-optimization-services-company.html\"><strong>Internet Marketing Company<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.webigg.com\/\"><strong>Best Online Marketing Company India<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.webigg.com\/social-media-optimization-services-company.html\"><strong>Social Media Marketing New Delhi<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook advertising is laser-focused With seemingly endless demographics, behaviors, and interests, the most powerful feature of Facebook\u2019s advertising platform is by far its targeting capabilities \u2013 the ones they\u2019re able to provide as a result of their mountain of user data. Some of those targeting options include: Location Education Work Financial status Generation Parental status [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,32,34,31,29],"class_list":["post-1389","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-india","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing-company","tag-social-media-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":1390,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1389\/revisions\/1390"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}