Facebook advertising provides you with one of your biggest business opportunities. According to emarketer, 96% of marketers claim Facebook offers the best return on investment. When you compare Facebook ads to traditional advertising like TV, Radio or Newspaper, it doesn\u2019t take long to see why it\u2019s so powerful\u2026<\/p>\n
The ability to target specific messages to specific people (and track it all) is something you don\u2019t get anywhere else. In this article I\u2019m going to discuss the top 5 reasons you should start using Facebook advertising for your business now.<\/p>\n
I\u2019ve heard many business owners claim their customers aren\u2019t on Facebook.<\/p>\n
That\u2019s nonsense. They are.<\/p>\n
Over 2 billion people actively use Facebook every month. That\u2019s insane!<\/p>\n
That\u2019s not the only thing, it\u2019s still growing. Facebook\u2019s user base continues to grow.<\/p>\n
I\u2019d be very surprised if you couldn\u2019t find a percentage of your target audience in the 2 billion people on Facebook. Now, you might argue they\u2019re not on Facebook to buy, but that\u2019s where clever advertising comes into play.<\/p>\n
Facebook ads, when set-up and run properly can be one of the cheapest ways to send targeted traffic (people) to your website.<\/p>\n
You can spend as little as \u00a31 per day on Facebook (In the US, it\u2019s even cheaper at $1 per day). Even with a small budget like this, you\u2019re still able to reach thousands of people that meet your targeted criteria.<\/p>\n
With one client we were able to send people to their landing page at only 10p per click. Over 1,400 people hit that page in the first 7 days, with 50% converting into email sign ups. That\u2019s 700 new leads for next to nothing!<\/p>\n
You\u2019d be lucky to get anywhere near that price with any other sort of advertising.<\/p>\n
The reason Facebook advertising is so popular and successful is because of the ability to laser target potential customers. You\u2019re able to target people on:<\/p>\n
The list goes on. You can also create ads to target people who have visited your website.<\/p>\n
And then you have Lookalike audiences. This is where you take one of your custom audiences (like a list of previous customers) and ask Facebook to find more people like them. A really powerful way to find new customers!<\/p>\n
Unlike most forms of advertising, you are able to track everything. From the number of people who viewed your advert, all the way through to the number of people that saw your ad, clicked on it and then purchased your product. When you advertise on TV, for example, it\u2019s very hard to track what\u2019s going on.<\/p>\n
You\u2019re provided with a range of analytics such as:<\/p>\n
And the list goes on.<\/p>\n
Most tracking on Facebook is made possible with the Facebook Pixel.<\/p>\n
Facebook and social media advertising, in general, is still a fairly new concept to many business owners. Most business owners are still stuck in their ways of advertising using traditional media such as radio, TV or newspaper.<\/p>\n
Don\u2019t get me wrong, every form of advertising and marketing has it\u2019s place, but there\u2019s no doubt Facebook is one of the best. If not the best.<\/p>\n
Businesses that decide to give Facebook ads a go will most certainly gain an advantage over their competition, because the chances are, their competition don\u2019t even know what it is.<\/p>\n
Those are my 5 main reasons on why businesses should start to incorporate Facebook advertising into their marketing spend. As mentioned, you\u2019re able to track everything that\u2019s going on and you can ensure that your message is being delivered to the perfect customer at the perfect time.<\/p>\n
Facebook advertising can be a very quick way to lose a lot of money if you\u2019re not sure what you\u2019re doing. That\u2019s why it\u2019s vital to speak to a specialist or learn how to run ads yourself.<\/p>\n
For more details on our products and services, please feel free to visit us at <\/strong>Online Marketing<\/strong><\/a>, <\/strong>Social Media Marketing<\/strong><\/a>, <\/strong>Internet Marketing<\/strong><\/a>, <\/strong>Search engine marketing<\/strong><\/a>, <\/strong>Internet Marketing Company<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Facebook advertising provides you with one of your biggest business opportunities. According to emarketer, 96% of marketers claim Facebook offers the best return on investment. When you compare Facebook ads to traditional advertising like TV, Radio or Newspaper, it doesn\u2019t take long to see why it\u2019s so powerful\u2026 The ability to target specific messages to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,34,22,33,20],"class_list":["post-1354","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing","tag-search-engine-marketing","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1355,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions\/1355"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}