We all know what a beautiful thing an effectively search-engine-optimized site is. Traffic flows in from natural search rankings without you spending huge monthly fees for pay-per-click ads.<\/p>\n
However, you also know that site traffic is useless unless those visitors become customers \u2013 and that\u2019s where Conversion Rate Optimization (CRO, also known as Conversion Optimization) is required.<\/p>\n
(Note: Conversion Optimization services are often confused with Search Engine Optimization or SEO. If you get confused with the word \u2018Optimization\u2019, you\u2019re focusing on the wrong word. If we were in the business of \u2018Pancake Optimization\u2019, we would probably be pursuing the perfect pancake, right? Likewise, Conversion Rate Optimization is the pursuit of the optimal Conversion Rate, not a higher Search Engine Ranking.)<\/p>\n
Without Conversion Optimization, all the Search Engine Optimization in the world will, at best, increase your traffic levels, but your conversion rate will not improve. Or worse, unsophisticated onsite SEO techniques will actually lower your Conversion Rate. (You know the type of site I mean; the copy is so filled with repetitive keywords that it\u2019s nearly impossible to read. That\u2019s a credibility killer.)<\/p>\n
If you\u2019ve already been successful driving traffic with SEO you may be nervous (and justifiably so) that testing a new layout or content could hurt your search rankings. In our experience, however, that is rarely a significant risk.<\/p>\n
SEO and CRO Can Play Well Together<\/p>\n
Fortunately, the principles of SEO and Conversion Rate Optimization are totally compatible. Here are some foundational principles that apply to both SEO and CRO:<\/p>\n
\uf0a7 You will achieve better Search Engine rankings with pages that focus on a single topic or product. This will improve your conversion rate too.<\/p>\n
\uf0a7 Changing clever headlines (ie. your ad agency\u2019s \u2018Big Idea\u2019) to Clear and Relevant headlines will improve both SEO and CRO.<\/p>\n
\uf0a7 Replacing complex content presentations and animation (ie. Flash-esque content) will usually improve your SEO and Conversion Rate.<\/p>\n
\uf0a7 Using clear content hierarchy with proper heading tags will help with SEO and force you to think about your message progression, which will likely help your Conversion Rate too.<\/p>\n
<\/p>\n
As a Google Authorized Consultant, I\u2019ve spoken with key individuals at Google about this question and their stated policy is to not penalize pages that have been tested using Google Website Optimizer. They\u2019ve told me that Google wants to reward pages that provide what visitors are searching for. In fact, Google has requested that we provide any examples of conversion-optimized pages that have decreased in search or quality score ranking due to conversion rate optimization so they can address it. We have yet to see a single example.<\/p>\n
Conversion optimization can help your SEO efforts in other ways too:<\/p>\n
\uf0a7 A page that\u2019s optimized for conversions will be more usable and visitor-friendly, which makes it more likely to receive inbound links and referrals<\/p>\n
\uf0a7 Search engines will index pages more highly that are updated frequently, so it doesn\u2019t hurt to keep the layout and content fresh<\/p>\n
\uf0a7 A conversion optimized page should be using more relevant keywords that match what visitors are searching for<\/p>\n
For more details on our products and services, please feel free to visit us at <\/strong>Online Marketing Company<\/strong><\/a>, <\/strong>Social Media Marketing<\/strong><\/a>, <\/strong>Online Marketing India<\/strong><\/a>, <\/strong>Search engine marketing India<\/strong><\/a>, <\/strong>Search engine marketing New Delhi<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" We all know what a beautiful thing an effectively search-engine-optimized site is. Traffic flows in from natural search rankings without you spending huge monthly fees for pay-per-click ads. However, you also know that site traffic is useless unless those visitors become customers \u2013 and that\u2019s where Conversion Rate Optimization (CRO, also known as Conversion Optimization) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,11,27,18,20],"class_list":["post-1261","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-online-marketing-company","tag-online-marketing-india","tag-search-engine-marketing-india","tag-search-engine-marketing-new-delhi","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1261"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1261\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1261\/revisions\/1262"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}