{"id":1228,"date":"2019-04-18T10:28:27","date_gmt":"2019-04-18T10:28:27","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=1228"},"modified":"2019-04-18T10:28:27","modified_gmt":"2019-04-18T10:28:27","slug":"online-reputation-management-part-3","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/online-reputation-management-part-3\/","title":{"rendered":"Online Reputation Management Part &#8211; 3"},"content":{"rendered":"<p>\u201cOnline reputation management.\u201d Even if you\u2019ve never heard this phrase before, you probably have a good sense of what it means. The first part (\u201conline reputation\u201d) is easier than ever for you or anyone else to find \u2014 just search for your camp\u2019s name in Google.<\/p>\n<p>Finding your online reputation is easy due to two main factors:<\/p>\n<ol>\n<li>Google is smarter than ever before. It features search results based on local factors, can autocomplete user\u2019s searches while they type (called \u201cGoogle Instant\u201d), and tirelessly crawls the massive number of social networking sites now available.<\/li>\n<li>Local review pages and social networking sites have made it easier than ever for customers and staff (current or former) to rant or rave about your camp online.<\/li>\n<\/ol>\n<p>The first step in managing your reputation is to be proactive and put your name out there first: \u201cIf you don\u2019t have a Web presence, it\u2019s much more likely that if someone posts something negative about their experience with your business, that review is actually going outrank you for your business name. And everybody loves to click on something that\u2019s negative, so it\u2019s much more likely that your customers will see that. Through repeat clicks and searches, it will actually cause that negative review to rank even higher.\u201d<\/p>\n<p>Claim your business on sites like Google Places. That way, your camp\u2019s name appears in the results if someone searches for camps in your area.<\/p>\n<p>The next step is to register the domain name of your Web site. \u201cEven if you don\u2019t have a big site with a whole lot of moving parts and lots of pages or any other flashy features, as long as you have one page with accurate contact information, as well as accurate hours, and an accurate description of your [camp], that\u2019s going to help,\u201d<\/p>\n<p>After claiming your username, fill out your profile on each network. And just like your Web site, make sure you\u2019ve included accurate contact information. \u201cA lot of problems online are caused when someone doesn\u2019t have the means to contact you \u2014 the phone number is out of date on your Web site, or the Web site is broken, or something else. And that\u2019s when they turn to other sites to make a complaint, because they weren\u2019t able to get ahold of you,\u201d<\/p>\n<p>Consider linking your social network accounts to your Web site, and vice versa. This practice is called cross-linking. Linking to your Web site in your Twitter bio, for example, allows a follower to seamlessly find more in-depth information about you; and linking to your Twitter account from your Web site allows customers to easily find and follow your witty tweets.<\/p>\n<p>Another way to be proactive about your online reputation is to create positive content. For example, press releases are a great way to get your name out there. Just keep in mind that, lately, Google has been favoring fresh results. That means something that has a date attached to it \u2014 a press release or a news result \u2014will typically show up in the search results when it is new. As the news dies down, however, it will actually fall out of the search results. So also try to create long-term, static content that does not have a date associated with it.<\/p>\n<p><strong>For more details on our products and services, please feel free to visit us at <\/strong><a href=\"http:\/\/www.webigg.com\/\"><strong>Best Online Marketing Company<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/social-media-optimization-services-company.html\"><strong>Social Media Marketing<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/search-engine-optimization-services-company.html\"><strong>Internet Marketing Company<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/internet-marketing-services-company.html\"><strong>Internet Marketing India<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/webigg.com\/social-media-optimization-services-company.html\"><strong>Social Media Marketing New Delhi<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOnline reputation management.\u201d Even if you\u2019ve never heard this phrase before, you probably have a good sense of what it means. The first part (\u201conline reputation\u201d) is easier than ever for you or anyone else to find \u2014 just search for your camp\u2019s name in Google. Finding your online reputation is easy due to two [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,34,13,20,29],"class_list":["post-1228","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-internet-marketing-company","tag-internet-marketing-india","tag-social-media-marketing","tag-social-media-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":1229,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1228\/revisions\/1229"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}