Balance low-volume and high-volume keywords<\/p>\n

Keyword selection is a balancing act. If you choose keywords that have 100,000 monthly searches, you are likely going to pay a hefty amount in clicks simply due to the traffic.<\/p>\n

On the other hand, a smaller volume keyword might only drive ten visits a month.<\/p>\n

With keywords, you want a balance of both.<\/p>\n

Remember: bigger isn\u2019t always better. (I know what you\u2019re thinking, and yes I\u2019m judging you).<\/p>\n

Just kidding. But seriously:<\/p>\n

Skipping past vanity metrics like clicks and impressions is critical.<\/p>\n

It doesn\u2019t matter if you have 1,000 clicks but only one conversion. You\u2019d much rather have 200 clicks and 20 conversions.<\/p>\n

Only bid on what makes sense for your bottom line<\/p>\n

Typical AdWords conversion rates for the search network are 2.70% on average across all industries:<\/p>\n

Taking that number, you need to do some basic math before deciding which keywords to target.<\/p>\n

For example, if you are selling a product for $15, you can\u2019t have your cost per conversion be $14.<\/p>\n

That would take hundreds of thousands of sales to see a big profit.<\/p>\n

Let\u2019s say the term you found has a $5 cost per click. If you take the typical conversion rate of 2.70% on 1,000 clicks, that would mean you would get 27 conversions.<\/p>\n

But that also means you spent $5,000 to get them.<\/p>\n

Always keep in mind the cost of your keywords and bid lower or higher based on your bottom line.<\/p>\n

If it\u2019s cheap, increase your bid to get more clicks and rank higher.<\/p>\n

If it\u2019s too expensive, bid lower to get fewer clicks at a cheaper cost.<\/p>\n

Intent is critical<\/p>\n

Intent is the most important (and overlooked) factor in keyword selection. Hands down.<\/p>\n

AdWords excels at intent because users are actively searching for solutions. Whereas on platforms like Twitter and Facebook, users aren\u2019t.<\/p>\n

Searcher intent is simply the intent behind a given search.<\/p>\n

It\u2019s the \u201cwhy\u201d behind the search. It answers the fundamental question of: What is the user trying to accomplish or solve with this search?<\/p>\n

For example, when you search for a term like \u201cwindshield repair now,\u201d you are probably desperate and looking to get this problem solved ASAP.<\/p>\n

You\u2019re at the bottom of the funnel almost instantly, and nearly anything can drive you to convert.<\/p>\n

But what about a term like \u201cbest crm\u201d? What\u2019s the intent on that?<\/p>\n

You should instantly see intent. The popular organic content is all reviews, not companies touting their prowess.<\/p>\n

That means that wasting money on this term isn\u2019t going to get you anywhere.<\/p>\n

\u00a0Intent can make or break your strategy and budget.<\/p>\n

Always use negative keywords to reduce ad spend<\/p>\n

Negative keywords are critical when building a keyword list.<\/p>\n

Simply put, negative keywords are keywords that you specifically don\u2019t want to show your ads for.<\/p>\n

For example, if you don\u2019t do free consultations, you obviously don\u2019t want to show an ad for \u201cfree consultations\u201d and pay $20 a click.<\/p>\n

Using negative keywords can reduce your wasted spend dramatically by cutting out terms that won\u2019t convert.<\/p>\n

In the next section, I\u2019ll show you exactly how to use them to reduce your ad spend and keep costs lower when selecting keywords.<\/p>\n

For more details on our products and services, please feel free to visit us at <\/strong>Online Marketing New Delhi<\/strong><\/a>, <\/strong>Online Marketing Company India<\/strong><\/a>, <\/strong>Best Online Marketing Company<\/strong><\/a>, <\/strong>Social Media Marketing<\/strong><\/a>, <\/strong>Search engine marketing India<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Balance low-volume and high-volume keywords Keyword selection is a balancing act. If you choose keywords that have 100,000 monthly searches, you are likely going to pay a hefty amount in clicks simply due to the traffic. On the other hand, a smaller volume keyword might only drive ten visits a month. With keywords, you want […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,24,16,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1172"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1172\/revisions\/1173"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}