But simply pumping out content for the sake of having content won\u2019t cut it.<\/p>\n
These days, your readers \u2013 and Google \u2013 expect your content to be in-depth, insightful, and most of all, serve the needs of your readers.<\/p>\n
In Google\u2019s own words, your content needs to meet these basic principles to meet their quality standards:<\/p>\n
\n- Make pages primarily for users, not for search engines.<\/li>\n
- Don\u2019t deceive your users.<\/li>\n
- Avoid tricks intended to improve search engine rankings.<\/li>\n
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.<\/li>\n
- Some of those are relatively straightforward: avoid any black hat SEO tactics and don\u2019t use any clickbait or misleading titles.<\/li>\n
- But in order to meet Google\u2019s quality standards, your content must first and foremost be created for your readers.<\/li>\n
- Here\u2019s what your content needs:<\/li>\n
- It needs to be in-depth. That means aiming for long-form, 1,500-2,000 word posts that are thorough enough to completely cover a topic.<\/li>\n
- It needs to be content that can establish you as a thought leader. That means including your own analysis and takes on relevant subjects, and providing solid recommendations and advice to your readers.<\/li>\n
- And it needs to be different. It needs to set you apart from your competitors. That means you need to be aware of what your competition is putting out there, and a find a way to cut through the clutter \u2013 either by including more innovative strategies or even easier to digest, quality information.<\/li>\n
- Once you\u2019ve found that formula for creating great content, the next step is to scale your content plan.<\/li>\n
- And, as always, be prepared to promote that content through paid ads, email automation, and social media.<\/li>\n
- Another note on content: though keywords are still important, matching your content to user intent is becoming more important than ever.<\/li>\n
- For example, if Google determines that a search query has purchase intent, then the results list will heavily favor e-commerce sites. That\u2019s because the user is looking to buy something.<\/li>\n
- On the other hand, if Google determines that the search query is part of a research effort, the results list will favor sites with the best content.<\/li>\n
- Think about that as you optimize your site for keywords. Don\u2019t just rely on the keyword itself, but ask what kind of intent the user would have when typing that keyword into a search bar. Then, produce content that matches that intent.<\/li>\n<\/ul>\n
For more details on our products and services, please feel free to visit us at <\/strong>Social Media Marketing New Delhi<\/strong><\/a>, <\/strong>Online Marketing Companies New Delhi<\/strong><\/a>, <\/strong>Search engine marketing India<\/strong><\/a>, <\/strong>Search engine marketing<\/strong><\/a>, <\/strong>Online Marketing Company<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Quality Content Content will continue to reign supreme in 2019. But simply pumping out content for the sake of having content won\u2019t cut it. These days, your readers \u2013 and Google \u2013 expect your content to be in-depth, insightful, and most of all, serve the needs of your readers. In Google\u2019s own words, your content […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,31,33,27,29],"class_list":["post-1164","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-online-marketing-companies-new-delhi","tag-online-marketing-company","tag-search-engine-marketing","tag-search-engine-marketing-india","tag-social-media-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1164\/revisions\/1165"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}