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{"id":1009,"date":"2018-01-29T13:52:28","date_gmt":"2018-01-29T13:52:28","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=1009"},"modified":"2018-12-07T10:46:33","modified_gmt":"2018-12-07T10:46:33","slug":"creating-and-growing-your-personal-brand","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/creating-and-growing-your-personal-brand\/","title":{"rendered":"Creating and Growing Your Personal Brand"},"content":{"rendered":"

Why Personal Brands Are for Everyone<\/h3>\n

Personal brands should be important to everyone.\u00a0Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.<\/p>\n

If you don\u2019t develop your own personal brand others will do it for you.\u00a0Developing your personal\u00a0brand\u00a0is the proactive way of controlling your career development and how you are perceived in the marketplace.\u00a0<\/p>\n

A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital.\u00a0 So, let\u2019s look at these tips that can help you in creating your own personal brand:<\/p>\n

1. Build Your Platform<\/h3>\n

If you are going to have a personal brand you will need a website in order to create your virtual platform.\u00a0 Your website should be your name. You will also need social media accounts that represent your brand.<\/p>\n

\u00a0 You will use these platforms to share your voice.<\/p>\n

2. Identify Your Uniqueness and Your Strengths<\/h3>\n

Think about the characteristics and strengths you\u2019ve built in your career. If you are stuck thinking about that \u201cone thing\u201d that everyone says you rock at. If you’re still stuck, ask others.<\/p>\n

3. Own Your Space<\/h3>\n

Once you\u2019ve identified your uniqueness and strengths, perfect them.<\/p>\n

Learn all that you can and become the expert in that area. You can never stop learning. Read, absorb, and teach.<\/p>\n

4. Share Your Knowledge<\/h3>\n

It\u2019s not enough to learn it; you have to teach it and share your knowledge by helping others. Do this through videos, social media, and writing both online and offline. This is where you prove you know your stuff and gain exposure from doing so.<\/p>\n

5. Be Yourself<\/h3>\n

Find your own style. You don\u2019t have to do what everyone else is doing and just follow the\u00a0crowd. Use\u00a0your style and uniqueness to attract the jobs and clientele that you desire. When I think of this tip I\u2019m always reminded of Gary Vaynerchuk and how he built his brand by doing videos sharing wine reviews and tips. No one else was doing it and now look around hundreds of people are following in his footsteps. Find your own style and create a new set of footprints for others to follow in.<\/p>\n

6. Identify Your Values and Set Your Priorities<\/h3>\n

It\u2019s important to have a clear picture of your personal and professional goals, both short and long term. This will help you to not only identify the most important things to spend your time on but will also have something to align new projects with. Use your values and priorities as a compass that guides you both in action and your decision-making process.<\/p>\n

This will ensure you stay on track.<\/p>\n

7. Craft Your Personal Brand Persona<\/h3>\n

This will help in creating your brand. Your persona can be created by:<\/p>\n