Website design
SEO Vs. PPC
SEO can help your website rank higher on Google organic results by making it more relevant to users, while PPC involves paid advertisements, which allow [...]
How to Stay on Top of Digital Marketing
Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital [...]
What is a Content Management System?
CMS are web-based applications that enable users to manage and serve dynamic content to visitors. This means that customized information and even layouts [...]
How to leverage AI to your advantage… – Part 1
Artificial intelligence is rapidly becoming smarter and more autonomous, making it an invaluable asset in the future of digital marketing. AI tools are [...]
What Are Negative Keywords?
Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for [...]
Benefits of Using AI in Digital Marketing
Now that you know what artificial intelligence is, let’s discuss its impacts on online marketing and advertising.
This list is by no means exhaustive - [...]
The relationship between AI and digital marketing
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it [...]
AI digital marketing in business
1. Application of AI chatbots
The development of AI semantic recognition, language processing and voice conversion technology has meant that AI customer [...]
Tips to discover the ROI of your social media posts
Since measuring ROI on organic social media posts can be a struggle for some, we asked marketers who are successfully measuring their ROI to share how they [...]
Digital Marketing Blogs to Follow
Ahrefs
First on our list is Ahrefs. Through its blog, one can easily find tutorials about SEO basics and tools, keyword research, link building, and much [...]