The post Capture Leads With Video SEO first appeared on Webigg Technology.
]]>Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane.
Videos are very search-friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views.
When it comes to organic search, there are two distinct opportunities we are targeting here:
Here is how to best optimize your videos on YouTube and Vimeo for better search rankings and increased views.
The title is one of the primary elements of optimizing your video for search as it is equivalent to the SEO title for the video page on YouTube and Vimeo. Therefore, the standard rules apply.
Keep it under 65 – 70 characters, including the main keywords you want it to rank for, and make it appealing for visitors to encourage more views. Think of your video title just like the headline for your blog posts – eye-catching and SEO-friendly! Keyword stuffing is not advised. Using ChatGPT to brainstorm better video titles is a great idea.
If you are using videos as a way to boost your personal reputation or the reputation of your business, be sure to include your brand name.
The description of your video is important for a couple of reasons. For starters, the first 160 characters count as the meta description for your video page on YouTube and Vimeo. While meta descriptions don’t necessarily help with rankings, they do come up in search results in both the major search engines and the networks’ own search results.
The descriptions also come up as a snippet when you share the video on Facebook and other social networks. This makes the description highly valuable for encouraging views.
As an added bonus, you can include links to your website in the video description. You just need to try to include your links earlier on in your description as most of the description gets cut off at a certain length on both YouTube and Vimeo, and visitors will need to click on the See More / Read More to see them if they are past that point.
Is it important to say your primary keywords, name, and business name in a video? It just might be. YouTube automatically transcribes your videos. This means they can make search results for videos more accurate by indexing the video content itself.
On a side note, if you’re curious about any verbal ticks you might have while speaking during a video (like using a lot of um’s), they will be more noticeable in the interactive transcript.
Take advantage of the ability to choose a thumbnail for both YouTube and Vimeo videos. A good thumbnail could encourage a view the same way a bad one could discourage a view, especially when your video is jumbled in with others in search results.
If you want to increase your video views, allow your videos to be embedded. Better yet, add a Creative Commons license to them in the Advanced Settings on both YouTube and Vimeo. This will encourage more people to share them, and potentially increase the links to them as well. It is a good idea to use Youtube gallery plugins on your site to showcase your video content on your site.
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]]>The post Are search engines penalizing AI-generated content? first appeared on Webigg Technology.
]]>The lesson here? Don’t do anything with AI-generated content that you shouldn’t do today with human-generated content. The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Expertise, originality, and utility will be critical to distinguish your content from a sea of similar-sounding information being indexed alongside it.
Is AI-generated content bad for SEO overall?
While AI’s role in content creation doesn’t directly impact search rankings, we recommend marketers avoid relying on generative AI to create new content from scratch, which can introduce unintended risks to quality rankings.
Here are a few of the top reasons why:
1. AI-generated content can be inaccurate and generic.
AI is only as “informed” as the data it’s been trained on. Large language chat models like Bard and ChatGPT primarily provide users with the most “plausible” response to a prompt, which is not the same as the most “accurate” response. With limited data to draw from, these models are known to fabricate facts, plagiarize information from the text they’ve been trained on, and regurgitate surface-level advice. This is why, at a minimum, human editorial oversight and fact-checking are critical before publishing content generated by AI.
2. Broad use of AI increases the risks of generating duplicate content.
Ask Bard or ChatGPT the same question several times, and you’ll find that their algorithms tend to generate similar or near-identical text in response. Imagine a scenario in which thousands of creators and organizations ask the same question and each leverages the AI-generated text in their web content. Once search engines crawl those pages, they will detect the similarity of the content across URLs and categorize it as unoriginal (lacking unique or expert insights)—which can negatively impact those pages’ rankings.
3. Purely AI-generated content isn’t copyrightable.
According to the most recent guidance from the US Copyright Office, content created wholly from AI can not be copyrighted. However, content created by humans, then adjusted by AI can be. If the ability to own rights to the content you’re creating is part of its intrinsic value to your brand, then this is an essential drawback to consider and educate your team about.
For these reasons and more, we developed ATOMM, generative AI that takes the in-depth, human-generated content we create with our clients and uses it as a source from which to generate a host of derivative assets such as personalized versions, sub-topic blogs, social posts, video scripts, and more. We’ve validated this approach as the best way to guarantee quality and originality while still harnessing the benefits of AI-driven scalability and speed in content marketing.
Will my rankings suffer now that competitors can publish content more easily with AI?
The ease of creation with AI will inevitably drive up competition in search. Thriving in this environment will require brands to distinguish their content as uniquely valuable: expertise, originality, usefulness, depth, and breadth of topic coverage are some factors that cannot be sacrificed if brands want to sustain and grow their search visibility. In addition to quality, up-leveling your page experience, metadata structure, and overall site performance will be critical to gaining an edge over other sites as the barrier to entry on SERPs gets higher.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
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]]>The post Importance of SEO in the Current AI-Driven World first appeared on Webigg Technology.
]]>When it comes to SEO and AI, search engine optimization services play a critical part. These services encompass a variety of strategies and techniques designed to improve a website’s visibility in search engines, ultimately enhancing its online presence and attracting more potential leads and customers.
SEO has come a long way since it first came on the marketing scene in the 1990s. Back then, it was all about keyword stuffing and backlinking. But as search engines evolved, so did the rules of SEO. The focus shifted towards providing high-quality, relevant content and enhancing user experience – and it only continues to evolve.
The creation of AI marked a significant milestone in the evolution of SEO. AI’s ability to process and analyze vast amounts of data has transformed how SEO strategies are formulated and implemented. From understanding user intent to personalizing search results, AI has brought a new level of sophistication to SEO.
AI has had a profound impact on search engine optimization services. It has enabled SEO professionals to gain deeper insights into user behavior, optimize content more effectively, and automate tedious tasks. This has improved the effectiveness of SEO strategies and made them more efficient.
AI SEO refers to using artificial intelligence to optimize websites for search engines. It involves leveraging AI technologies, such as machine learning and natural language processing, to analyze user behavior, predict trends, and automate tasks.
Unlike traditional SEO, which relies heavily on manual efforts and guesswork, AI SEO is data-driven and automated. It uses machine learning algorithms to analyze patterns in data, predict future trends, and make informed decisions. This enhances the accuracy of SEO strategies and makes them more efficient.
AI is reshaping SEO strategies in several ways. It’s allowing businesses to understand user intent more accurately, personalize content more effectively, and optimize websites more efficiently. AI also automates mundane SEO tasks, allowing SEO professionals time to focus on strategic decision-making.
As AI continues to reshape SEO strategies, the role of search engine optimization services is becoming increasingly important. These services provide the AI tools and expertise needed to navigate changes and capitalize on the opportunities they present. They help businesses adapt their SEO strategies to AI advancements, ensuring they remain competitive in the digital landscape.
For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.Please feel free to visit us at: https://webigg.com/
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]]>The post Stay Up-To-Date with the Latest Digital Trends first appeared on Webigg Technology.
]]>1. Follow Google. With over 60 percent of online searches going through Google, the search engine giant has an enormous impact on digital marketing trends and SEO optimization strategies. Brands that want to remain updated on the latest developments and trends should follow Google’s various content outlets closely.
Various Google representatives actively post on Twitter, making them great resources for those who want to know as soon as Google makes official announcements. Google also publishes various blogs that discuss some of their latest updates and recommendations. Signing up for their digests to receive an email whenever Google posts a new update.
2. Follow leading digital blogs. A number of leaders in the digital world have made it their mission to stay updated on the latest digital marketing trends and changes in SEO. These professionals use a variety of tracking software, along with conversations with search engine representatives, to stay on top of any changes in the industry. Following these digital leaders’ blogs can provide the latest updates as well.
At BrightEdge, we work to do this for our community. Our blog provides valuable information for our followers, helping them understand not only the latest changes, but also how these changes personally impact them and their SEO strategy.
3. Subscribe to popular industry magazines. In addition to blogs, there are also several industry publications that solicit contributions from some of the best minds in the industry. Our own Jim Yu regularly publishes at Search Engine Watch, Marketing Watch, and Marketing Land. These publications do a wonderful job of updating followers on industry news and trends so you can feel confident you have some of the latest information.
Remaining updated and informed on the digital industry has become an important part of being a successful professional. Using these strategies can help you stay informed and ready to maximize your online presence.
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Please feel free to visit us at: https://webigg.com/
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]]>The post Best CMS for 2023 first appeared on Webigg Technology.
]]>Over 43.2% of all websites use WordPress, making it the most popular CMS platform. WordPress is an open-source software known for its flexibility and scalability. Moreover, its gallery of over 58,000 WordPress plugins helps users create any type of website.
Pros:
Cons:
Best for:
WordPress can work for all levels of users, from those who wish to start a simple blog to those creating a complex site. A notable example of a WordPress site is Sony Music, which displays images and videos of its featured artists.
Pricing:
To use the free WordPress software, users need to get web hosting and a domain name. Some hosting companies provide both in a single plan, such as Hostinger’s managed WordPress Hosting:
Key Features:
Joomla is an open-source CMS that powers over 2% of all websites. Compared to other CMS platforms, its core software offers more functionality right away, such as its multilingual features. However, the initial setup of Joomla can be challenging for non-technical users.
Pros:
Cons:
Best for:
Joomla is best for professional websites managed by multiple people. Take the official website of the international tennis player Roger Federer as an example. This website displays not only his portfolio but also a news platform and a shop.
Pricing:
Just like WordPress, Hostinger has plans optimized for Joomla hosting:
Key Features:
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]]>The post WordPress vs. Magento first appeared on Webigg Technology.
]]>In other words, retailers worldwide are forced to shift their focus to digital platforms to market their brands and products to a much larger customer base.
Along with this trend, there are thousands of eCommerce platforms and tools designed to serve e-retailers for different needs, functionalities, and budgets.
Faced with so many options, it might be hard for newbies to know where to start. This post will focus on the functionalities, strengths, and weaknesses of the 2 most prominent platforms in the market: Magento vs. WordPress.
Both have an impressive selection of design options and tools, but each offers a unique approach to building a robust online store.
WordPress is not a new name for Internet users over the past few years. It’s completely open-source. First launched in 2003, WordPress has since grown to become one of the most popular blogging platforms as well as content management systems worldwide.
One significant reason for the popularity of WordPress is its ease of use and incredible customization. There are several reasons that make WordPress the cream of the CMS crop:
You can quickly develop your own websites even if you’re a non-technical person thanks to its rich library of plugins.
Due to its flexibility and simplicity, you can use WordPress for many different purposes, from creating blogs, portfolios to eCommerce stores – pretty much anything.
Just like WordPress, Magento is based on open-source technology. However, if WordPress is a paradise of bloggers or content creators, Magento can be seen as an eCommerce powerhouse. Magento serves from a small organization to large ones to build and run a prominent e-store.
Magento Open-source vs.Magento Commerce
Magento Open-source (previously known as Magento Community Edition)
Still, you have to pay for the hosting yourself and extra cost to develop and maintain the web.
Along with the high customization, you get no support from Magento. The cost for building a website with the Magento Open-source changes based on your requirements and coding capabilities.
Those with no knowledge of building web have to hire web developers for the whole process of building web and maintaining it in the future.
Magento Commerce (previously known as Magento Enterprise Edition)
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]]>The post Why Do You Require a CMS? first appeared on Webigg Technology.
]]>1. There is No Need for Coding Knowledge
CMS systems have helped to change web design by allowing non-developers and other users to build websites without coding. The days of relying on web developers and designers to create an online presence for your company are long gone. Without coding, you can create and manage content, alter the style of your site, and install extensions to add functionality to your site.
It’s also worth noting that most platforms allow you to add custom code for even more precise control over your site. As a result, even individuals with minimal technical resources and time may create a powerful website for their company.
A CMS’s back end can be accessed and worked on by multiple people at the same time. That means your marketers may be creating content, your IT pros could be establishing security rules, and your developers could be adding custom code to your theme on any given day. They could, in fact, be working on the same landing page. In brief, a CMS can boost your team’s workflows and productivity.
Content management system platforms include built-in functionality as well as add-ons that can assist you in optimizing your site for search engines. You can use built-in or third-party tools to
• Customize page names and meta descriptions
• Select SEO-friendly URL structures
• Create XML sitemaps
• Add picture alt text
• Include breadcrumb navigation
• Optimize page load times
• Create 301 redirects
Using these best practices will help you rank higher on Google and other major search engines
Most CMS platforms, such as CMS Hub, come with a library of pre-designed templates that you can use to modify the look of your site rapidly. They can also have an impact on how your website behaves.
Using a responsive template, for example, ensures that your site looks nice on any device without forcing you to write a lot of code. Templates not only save you design time before launching your site, but they can also make a website redesign lot faster and easier in the future.
As previously said, a CMS helps you to make changes to your site more quickly and easily – from large modifications, such as a website redesign, to little ones, such as altering the image on your home page. Rather than engaging a freelance developer or attempting to alter the code yourself, you may update and edit the content of your website through the dashboard of your CMS. This enables you to keep your material fresh and relevant. If your site grows in size, you may need to upgrade to a CMS to fulfill your requirements.
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]]>The post Digital marketing tips for small businesses – Part 1 first appeared on Webigg Technology.
]]>If you’re a small business owner, then a good digital marketing strategy is essential if you want to stay ahead of the competition. As technology continues to rapidly develop, social media platforms grow and online communication booms, you need to ensure your digital presence is the catalyst for business success.
In fact, 63% of businesses have increased their digital marketing budgets in the last year, so by failing to do so you may run the risk of getting left behind.
If you’re stuck for inspiration, then our list of digital marketing tips will ensure your small business doesn’t miss out and you remain competitive in an ever-changing world. Here are 10 effective ways to kick-start your digital marketing endeavours, with all the tips and tricks you need to promote your brand online.
If you want to stand out from your competitors, then getting to know their brands and what they offer is a good place to start. This digital marketing tip is especially relevant for startups that may be new on the scene and finding their feet.
As a local business, you’ll want to showcase additional value in your chosen market, offering your customers something that your rivals don’t. By taking a closer look at a competitor’s business model, you’ll be able to notice missing elements from their service that you could potentially capitalise on.
When you have a good understanding of what your competitors are doing, you can then tailor certain elements of your digital marketing strategy to take advantage of their weaknesses. A good way of conducting competitor research is online, taking a look at how they advertise, their website, social media presence, and customer reviews.
Arguably, there are very few digital marketing tips for small businesses more important than this. Speaking to existing and prospective customers is absolutely essential, as you need to know everything about your target audience. This includes who they are, what they like, what their expectations are, what they want to see, and so much more.
You may think you already have a good understanding of your target audience, but taking a deeper dive into their behaviours and opinions will help to build long-lasting relationships and improve your customer retention. As a small business, you’ll need to know your local target audience extensively, so you can encourage them to buy your products and spread the word.
Interviews, surveys, and customer feedback are great ways of getting to know your audience better. If you want, you can tailor your research methods towards a particular theme or area of your business.
It’s important to remember that different online platforms will attract different customers. For example, posting a survey on social media is likely to encourage interactions with different people to what you might expect with emails. You’ll therefore want to think about the right approach and what areas of your audience you want to target.
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]]>The post Types of AI marketing solutions first appeared on Webigg Technology.
]]>1. Machine Learning:
Machine learning, driven by AI, utilises computer algorithms to automatically analyse information and enhance digital marketing campaigns based on experience. By leveraging relevant historical data, machine learning devices can inform marketers about effective strategies and help avoid repeating past mistakes.
2. Big Data and Analytics:
The rise of digital media has generated a significant amount of “big data,” presenting opportunities for marketers to gain insights and accurately assess value across different channels. However, the abundance of data can be overwhelming. AI marketing comes to the rescue by rapidly sifting through the data, filtering it down to its essentials, and providing analysis. It can also recommend the most valuable elements to incorporate into future marketing campaigns.
3. AI Marketing Platforms & Tools:
Effective AI-powered marketing solutions offer digital marketers centralised platforms for managing the vast amounts of collected data. These AI marketing platforms extract valuable marketing intelligence from the target audience, empowering marketers to make data-driven decisions about effective outreach strategies. For instance, frameworks like Bayesian Learning and Forgetting aid marketers in understanding a customer’s receptiveness to specific digital marketing efforts, leading to improved campaign targeting.
In summary, AI marketing solutions encompass machine learning for campaign improvement, the use of big data and analytics for insightful analysis, and AI-powered platforms and tools for managing data and making informed marketing decisions.
How is AI changing digital marketing?
AI is changing digital marketing in several ways, bringing significant advancements to the industry. Here are some key ways in which AI is transforming digital marketing:
1. Centralised Data: AI-enhanced marketing automation can gather, organise, analyse, and segment valuable marketing data from multiple sources. This automation not only saves time, but also improves data accuracy and accessibility, providing marketers with a centralised location for data storage and utilisation in marketing campaigns.
2. Improved A/B Testing: AI algorithms enable faster and more comprehensive A/B testing. From web copy to design elements, AI can run campaigns through algorithms, learning and improving with each iteration. This enhances the efficiency of testing and provides marketers with more insightful results to optimise their marketing strategies.
3. Virtual Agents: AI-powered virtual assistants, such as chatbots, offer around-the-clock customer support. These virtual agents leverage user data to inform sales and advertising efforts, freeing up human agents for more complex tasks. They enhance the customer experience by providing self-serve ways for consumers to find information and make informed purchasing decisions.
4. Targeted Lead Generation and Client Segmentation: AI utilises big data to build robust profiles for leads, cross-referencing social media trends, web interactions, and public records. This enables targeted lead generation and personalised marketing messages, predicting conversion likelihood and executing follow-up actions, thus optimising lead qualification and nurturing.
5. Content Creation Written by AI: AI-powered natural language processing and machine learning enable the creation of marketing content and interpretation of user reactions. While AI cannot replicate the creativity of human writers, it can generate personalised content suggestions, ad copy, subject headlines, and calls to action, augmenting the content creation process.
6. Timely Messaging: AI analyses client preferences and behaviours to determine the best time to deliver marketing messages. By sending messages when clients are most receptive, AI helps optimise campaign ROI and ensures timely and relevant interactions with customers.
7. Self-Learning: AI systems are designed to continuously learn and improve over time, mimicking intelligent processes. Through self-teaching and cognitive capabilities, AI becomes more accurate and beneficial as it is utilised, allowing marketers to leverage its evolving intelligence to automate and optimise marketing operations.
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]]>The post PR vs marketing: how are they different? first appeared on Webigg Technology.
]]>At the same time, sussing out exactly how they diverge from each other can be trickier than it seems. This is especially true for new businesses (or those undergoing renovations) looking to understand which teams they budget for and focus on building out.
The short answer? Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole.
The Public Relations Society of America defines public relations as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics.”2
In other words, the goal of a PR specialist is to build brand recognition and help people like and connect with a company more. PR campaigns and efforts might be dedicated to:3
With this in mind, consider anything that a company does to influence or shape the public (and sometimes internal) perception of PR.
Publicists like to say they wear many hats, which is a quippy way of explaining their versatile workload. On any given day, a publicist might be called on to:
Of course, none of this work directly generates sales. Yet, if they’re performing well behind the scenes, when it’s time to make a purchase, PR can help sway a potential customer with the positive sentiment they’ve helped influence through a long-term PR strategy.
The goal of marketing is to draw on a combination of marketing strategy and creativity to ensure that people who might need a company’s products, or services know about them in the first place. Their overarching goal is to connect a business with its target audience and build an ongoing, mutually beneficial relationship with them.
With that, marketers have the ability to add all kinds of demographic information to better understand their target audience. Some pertinent factors that may influence buying decisions include:
The more information you have about your audience, the easier it is to find them and promote products and services to them (easier said than done).
Like publicists, marketers need to perform a variety of different functions in order to be successful. Some key tasks that a marketing team executes include:
Every trade has its tools for measuring performance, and professions PR and marketing, both of which are geared towards storytelling, are no exception.
Marketing professionals often look towards data on acquisition to gauge their performance, which could include:
On the other hand, it’s commonly said that success in PR is notoriously difficult to gauge. Even so, those in the field typically focus on:
In addition to quantitative measurements, PR professionals assess their work qualitatively by looking at the value of their relationships and contacts in the media landscape. They may also take a look at marketing data to see whether their efforts are registering with marketing ROI.4
There’s an old saying that everything worth having takes time. A publicist probably wrote that.
In PR, nothing happens overnight. Crafting a PR strategy, networking with journalists, and educating the general public on the nuances of who a company is can take months, if not years. Enduring positive associations with a brand build up over time, in large part thanks to favorable media mentions secured by PR professionals, which are often the result of relationships.
Marketing, on the other hand, can have both a long-term and a more instantaneous quality. Stats on email signups and purchases can be measured instantly, and many types of campaigns operate as sprints with short-term goals that take a few weeks or months to complete.
At the same time, marketing teams’ “micro-goals” ideally foster an enduring foundation of trust and mutual benefit between brand and consumer. In this way, PR and marketing work in lockstep towards a common goal.
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