Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work

For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]

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Importance Of Fresh Content

Content was initially a simple concept for most online marketers – any content would do so long as it moved their handful of keywords up the search listings. Then, content [...]

Recent Google Updates

Core Algo Update - January 8, 2016Google representatives confirmed 'common core ranking algorithm updates' that ran for more than one week. It was also officially confirmed [...]

The Importance of Using LinkedIn

LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely [...]

Social Media Optimization Strategy

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines such as Google, Bing or more recently Duck Duck Go to fuel [...]

Search Engine Optimization Tips

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more [...]

Content Writing Tips

Content marketing isn’t easy, especially if you have no formal training as a writer. For newcomers to the industry, learning how to be a successful content marketer requires [...]

Why Infographics

Infographics are becoming ever more popular. Whether used to explain how a product or service works or to showcase statistics to support an opinion, companies have been using [...]

Difference between article submission and press release

The basic difference between a PR and an Article is the nature of the content. In PR, you write about your company updates, news, events etc and you can also self-promote [...]

Why YouTube Marketing ?

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating [...]

The importance of internet advertising

With the advent of the internet, these very same businesses saw a much quicker and easier solution to traditional advertising i.e. e-marketing. The internet is only going to [...]