Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
Online Reputation Management Tips
Optimize important pages on your site with your company's name.Without forcing it, try to optimize several pages on your site with your most important search phrase: your [...]
Social Media Policies and Procedures
Companies should develop and formalize official company policies and procedures for the use of social media and social networking. For purposes of this post, I refer to [...]
Online Reputation
Signs of a Bad Online ReputationA complete lack of information, or inaccurate results: For people who want to learn more about you, finding nothing may be just as bad as [...]
How to Use Social Media for Marketing: Know Your Platform
We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will [...]
Web Design Tips
Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low [...]