Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
Why SEO Services Are Important
Why SEO Services Are Important
As mentioned above, most consumers start their buying journey with an online search when they are interested in a product or service. [...]
Elements Your B2B Website Design Should Include
Elements Your B2B Website Design Should Include
The following are important website elements that should be included in your B2B web design:
For more details on our [...]
How Does Google Discover Report Traffic in Google Analytics?
How Does Google Discover Report Traffic in Google Analytics?
Google Discover is a feature where Google recommends articles based upon a user’s search history. You might [...]
What Makes Measuring Content Marketing ROI Difficult?
What Makes Measuring Content Marketing ROI Difficult?
First, it’s important to know the formula for calculating ROI. Here it is:
(Revenue – Investment) ÷ [...]
What is B2B Content Marketing?
What is B2B Content Marketing?
Generally speaking, B2B content marketing uses content to attract, engage, and convert website viewers. The content may be in blog posts, [...]
Tips to discover the ROI of your social media posts
Since measuring ROI on organic social media posts can be a struggle for some, we asked marketers who are successfully measuring their ROI to share how they discover it. [...]
What is lead generation?
There might be thousands of prospects out there who are aware of your brand, but until they engage with you in some way, they remain strangers to your company. How do you [...]
CMS vs HTML: What is the difference?
It is important to note that almost every website is made with using HTML and CSS (Cascading Style Sheets) coding language. The question is, was it coded from scratch, or is [...]
What is HTML?
HTML is a language that allows you to create websites, web pages, and apps. It is very simple to use and understand. Business stakeholders, project managers, developers, and [...]
Elements and Components of Blog Marketing
There could be various reasons for businesses to incorporate Blog Marketing, however some of them that are very important:
Blogs use simple platforms that allow for [...]