Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
Benefits of Using AI in Digital Marketing
Now that you know what artificial intelligence is, let’s discuss its impacts on online marketing and advertising.
This list is by no means exhaustive - new strides are [...]
SEO Competitive Analysis – Part 2
Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand [...]
SEO Competitive Analysis – Part 1
Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand [...]
Key Content Marketing Trends
Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient [...]
What Are Social Media Algorithms?
An algorithm is a mathematical set of rules specifying how a group of data behaves. In social media, algorithms help maintain order and assist in ranking search results and [...]
The relationship between AI and digital marketing
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it [...]
How Marketers Can Use AI
AI can perform parts of the marketing process — such as task automation, campaign personalization, and data analysis — so you can spend less on repetitive tasks [...]
What is artificial intelligence?
Artificial intelligence is the use of computer systems to perform tasks that typically require human intelligence, such as visual perception, speech, translation, [...]
Targeted marketing
One critical aspect of targeted marketing is convincing your prospect. However, how can you convince someone you don't know?
Whether in virtual assistants, predictive [...]
The relationship between AI and digital marketing
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it [...]