Moving from Excel Sheets to Cloud-Based Software: A Smarter Way to Work
For years, Excel sheets have been the go-to tool for managing data, reports, inventories, project tracking, and daily business operations. They are familiar and easy to begin with. But as organizations expand, Excel often becomes more of a limitation than a solution. Challenges appear in the form of data errors, manual effort, lack of collaboration, and [...]
Digital marketing tips for small businesses – Part 1
For any business to remain competitive, a strong digital marketing strategy is essential. Our top 10 tips will help kickstart the marketing efforts of any small [...]
What are the types of content management systems?
As mentioned above, CMSs fall into categories, based on the complexity of the content being managed and the requirements for distribution of that content. Let’s take a look [...]
Best Content Management Systems – Part 1
1. WordPress
With 35% of the entire web powered by the WordPress CMS and about 5000+ websites created daily, WordPress is by far the largest and the most [...]
What Is AI Marketing
While Artificial Intelligence (AI) in marketing is a relatively new concept, it has already proven to be an extremely effective addition to the marketing professional’s [...]
Types of AI marketing solutions
AI marketing solutions play a crucial role in enabling marketers to establish connections with consumers. The following components make up the leading solutions today, [...]
How Artificial Intelligence Affects Digital Marketing
Artificial intelligence is transforming dozens of industries. From finance to tech and retail, artificial intelligence is changing the way brands do business. For digital [...]
AI Really Transforming the Digital Marketing Industry
Artificial intelligence (AI) is one of the most exciting technologies in the business world. Many businesses are using AI to drive important business decisions, and it can do [...]
How to leverage AI to your advantage… – Part 2
Generating new web content
With the advent of free generative AI tools like ChatGPT, it’s easier than ever for businesses to create AI content based on keywords, [...]
The future of digital marketing
It’s no secret that digital tools have rapidly accelerated the evolution of marketing as we know it. Just a few years ago, digital marketing involved omnichannel [...]
PR vs marketing: how are they different?
Most people understand the distinction between PR and marketing. In the average organization, these are two separate functions run by two different teams. More often than [...]