Keep up With Marketing Trends

Marketing is all about staying ahead of your competitors and keeping up with trends, so you can best meet clients’ needs. That’s especially true online, where everything changes at such a rapid pace. Knowing this, you might be anxious to stay on top of all the changing trends in marketing.

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It’s great to keep up with emerging trends in marketing, but it’s unlikely that your entire job is devoted to that. You have other tasks to take care of, which means you don’t have time to spend your whole day seeking out new trends. That’s why it can be a good idea to set up alerts to notify you of new trends and publications.

1. Google Trends

Google Trends is a great way to see what people are searching for on Google. You can look at certain keywords to see patterns related to where and when they’ve been most searched, and set alerts to be notified of updates.

2. Google Alerts

Similar to Google Trends, Google Alerts will send you notifications when interesting new content appears for certain keywords. Plug in the keywords you want to track, and you’ll get alerts about new search results.

3. Twitter hashtags

While not strictly what we might call alerts, Twitter hashtags can serve a similar function to something like Google Trends. Since they provide an organic way for users to categorize content, you can simply look up a certain hashtag to see all the newest information on a topic.

Automatic alerts are nice, but sometimes you still have to go do a little searching yourself. But you don’t want to spend all day wasting your time on sites that aren’t of value to you.

So where should you look for the best information on marketing trends? One of the most reliable spots to find that information is in various online marketing publications.

4. Industry news

Depending on what your company does, different trends may come up that apply specifically to your industry. For that reason, it’s a good idea to keep up with industry news that directly relates to your business’s products or services.

5. Subscriptions

Sometimes you can stumble across a great article purely by accident. And since you only found it by chance, you leave thinking, in the words of Shakespeare, “I shall not look upon his like again.” But there’s an easy way to make sure you see more content like that — just subscribe to the publication! Then you’ll get updates on all the helpful articles they put out.

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