Once upon a time, if you wanted to use SEO to increase your rankings, you simply crammed your website as full of keywords as possible. Some less scrupulous web [...]
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. [...]
Comments Off on Best Practices for Structuring URLs
Whenever possible, use a single domain & subdomainIt's hard to argue this given the preponderance of evidence and examples of folks moving their content [...]
Comments Off on Pay Per Click Advertising vs. Organic SEO
Pay per Click (PPC) advertising is a paid online advertising model, such as Google Adwords. Pay per Click results typically appear as "sponsored links" above [...]
Responsive web design is a hot topic nowadays and every company regardless the size and industry is working on their responsive design strategy. Responsive [...]
Responsive web design involves designing websites that offer the best user experience across all screen sizes. Responsive web design differs from other [...]
Like any marketing method, however, content marketing needs focus. It's not enough to simply publish content. Instead, marketers must define who they want to [...]
Comments Off on Online Reputation Management Basics
Online reputation management, from the name itself, is monitoring your brand image on the Web. The fact that you’re managing your business’ reputation [...]
When it comes to marketing online, you’ve probably already heard that “content marketing” is one of the best ways to spread the world about your site and [...]
Modern web design is so much more than creating something “that looks nice”. A web design has got to be engaging and hold the user’s interest and guide [...]